Tourism

Interisland airfare war extended

Startup interisland airline go! — a subsidiary of Phoenix-based Mesa Airlines — has extended its $29 one-way fare through the end of the year. Veteran competitors Aloha Airlines and Hawaiian Airlines quickly matched the offer. Some restrictions apply, of course, and the sale prices are available only through Friday. This latest volley in Hawaii’s air war comes as go! released its traffic figures for July, showing a decline in passengers since June — its first month of business. The new airline’s load factor fell to 73 percent from 83 percent, although according to Pacific Business News, the lower figure is more in line with industry norms and estimates by Aloha. Hawaiian reported its planes were 89 percent full in July.

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Visitor industry on record pace

Despite a continuing decline in the number of visitors from Japan, Hawaii still saw an increase in its overall visitor count in June thanks to strong growth in travelers from the U.S. and Canada, according to the state Department of Business, Economic Development & Tourism (DBEDT). In fact, Hawaii’s visitor industry is moving at record pace, with overall visitor spending up by over 8 percent, hitting $1.1 billion for the month. “For each of the past three months we have realized positive growth in total visitor days and expenditures,” said State Tourism Liaison Marsha Wienert. “The domestic market continues to perform above expectations.”

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United revives Honolulu-Chicago route

United Airlines is bringing back its daily non-stop service between its hub in Chicago O’Hare International Airport and Honolulu in June. “This flight will answer the call from our customers in the Chicagoland area for daily, nonstop access to the beaches and sunshine of Hawaii,” said airline spokesman John Tague. The airline has extensive services between the Mainland and Hawaii, and also recently announced the addition of a second daily non-stop flight between Tokyo and Honolulu.

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Delta resumes nonstop Atlanta route

Delta Airlines will resume its daily nonstop flights between Honolulu and its Atlanta hub tomorrow, with the 3:15 p.m. arrival of Flight 93. The nation’s second-largest airline announced the revived 4,500-mile route in May. Delta already flies daily nonstop Honolulu routes to Salt Lake City, San Francisco, and Los Angeles. Gov. Linda Lingle has said her administration is “delighted” with the news. “This will enhance the overall load capacity to Hawai‘i, and give residents and visitors an additional route to the East Coast,” she said. “[It] shows great confidence in the long-term strength of Hawaii’s tourism and business market.”

HTA to split marketing across five companies

The Hawai`i Tourism Authority announced today that for the first time, it will negotiate with several companies to market Hawai`i in specific regional markets rather than assigning worldwide rights to the Hawai`i Visitors and Convention Bureau. Nonetheless, the HVCB will receive the lion’s share, enlisted to handle North America as well as business travel marketing globally. The HVCB recently came under fire in a legislative audit, and its president and CEO resigned on Tuesday.

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Four crash victims identified

Four of the five people killed Wednesday in a sightseeing helicopter crash on Kaua`i have been identified. Denver TV station KUSA reported today that two area residents, Jeff and Monica Peterson, both 33, died in the crash. It also named 53-year-old Teresa M. Wadiak of Virginia. The pilot had previously been identified as Mark Lundgren, 44, of Kalaheo. The body of the fifth victim was only recovered this morning from the crash site on the slopes of Mount Waialeale.

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HVCB president resigns

The president and chief executive officer of the Hawai`i Visitors and Convention Bureau resigned yesterday, three weeks after a state audit slammed the private agency for excessive and inappropriate spending. “I have decided that it is in the best interests of our Island communities that I resign,” Tony Vericella said in a statement. “HVCB will be better able to move forward with the essential task of marketing the state of Hawai‘i unimpeded by the issues surrounding the legislative auditors’ report.”

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Honolulu among ‘Favorite Cities’

Honolulu is one of “America’s Favorite Cities,” according to results of a survey released yesterday. In a joint poll by AOL and Travel+Leisure magazine, Honolulu topped two of the eight general categories — “The Basics” and “People“ — and ranked in the top ten in all the others. It even took second for “Romance” despite coming in dead last in one subcategory: “Meeting Someone New.”

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